This blog post is co-written by Yngve Dahle and Mark Robinson.
An important precondition for making a business plan is that your company’s everyday activities should be linked to its long-term strategies. Unfortunately, very few entrepreneurs do this. Strategy documents are often drawn up by senior management, only to be left languishing in a desk drawer. Each department sets its’ own objectives and tasks, while the financial manager makes the forecast. Often none of these planning activities are coordinated with each other.