The Lean Business Blog

Is there a template on how to improve your business idea?

Posted by Yngve Dahle on March 2, 2016

This blog post is co-written by Yngve Dahle and Mark Robinson.

You may find the term business idea misleading. An “idea” generally represents a sudden insight or perception; however, it is used differently in different contexts. Idea can also mean a plan, an invention or a thought. While the word can be used to describe thought processes and fantasies, it can also describe spontaneous whims or sudden inspiration.

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Topics: Business Idea

How do we make it easier for Startups to test their markets?

Posted by Yngve Dahle on February 24, 2016

This blog post is co-written by Yngve Dahle and Mark Robinson.

If you are launching an all-new business idea, you can easily miss both the right problem and target group. If you do, your business most likely will fail. Therefore you should consult the “Lean Startup” principles. Do not use resources for developing products that solve a problem you think the target group has.

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Topics: Business Idea, Business Model, GAP, Testing

Does a Startup really have only one Business Idea?

Posted by Yngve Dahle on September 16, 2015

This blog post was co-written by Yngve Dahle and Mark Robinson.

One concept within entrepreneurship has always been taken as a given. A successful startup has one Business Idea. Prospective entrepreneurs always talk about how important it is to find the Business Idea. Singular - definite form!

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Topics: Business Idea, Lean Startup

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