This blog post is co-written by Yngve Dahle and Mark Robinson.
“Life is what happens to you while you're busy making other plans.” Contrary to public belief, this was not said by John Lennon, but by American author and cartoonist Allen Saunders.
Regardless of its origin, this statement highlights a paradox that can easily be applied to business planning. A plan has no value if it can’t be adapted to shifting circumstances. Things very rarely go exactly according to plan. Does that mean we should give up on planning altogether? In addition, most plans are created for the wrong reasons altogether. People often create business plans to express a need for external financing or support for their business. After they are created, they are left at the bottom of a desk drawer. Why is this?