The Lean Business Blog

Time to modernize the SWOT?

Posted by Yngve Dahle on October 7, 2015
This blog post is co-written by Yngve Dahle and Mark Robinson.

Ever since the 1960s, organizations have analyzed their company’s market position using a SWOT analysis. The word SWOT is an abbreviation of Strengths, Weaknesses, Opportunities and Threats. The usefulness of SWOT is however, (and quite rightly so) disputed. First, studies have shown that SWOT does not always function in practice. American researchers Terry Hill and Roy Westbrook (1997) pointed out something they call "The Curse of the Three-Word Bullet Point":

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Topics: SWOT