The Lean Business Blog

How do we make it easier for Startups to test their markets?

Posted by Yngve Dahle on February 24, 2016

This blog post is co-written by Yngve Dahle and Mark Robinson.

If you are launching an all-new business idea, you can easily miss both the right problem and target group. If you do, your business most likely will fail. Therefore you should consult the “Lean Startup” principles. Do not use resources for developing products that solve a problem you think the target group has.

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Topics: Business Idea, Business Model, GAP, Testing